November 18, 2009 – Whizbang Films Launches Companion Website For The Anticipated New Television Series, Cra$h & Burn




Toronto (November 18, 2009) – Whizbang Films announces the launch of aninteractive companion website to the new Showcase series, Crash and Burn.Both the series and the website debut offers viewers a chance to experience the inside world ofthe insurance biz through the cast of characters featured in the show. Theadvertising face and voice of Protected Insurance – the fictional insurancecompany portrayed in each episode – guides users through the site.While fans visiting the site have a chance to view exclusive cast interviews,behind the scenes footage and episode guides, alsoincludes two innovative bonus features that offer users an unprecedented digitalexperience as they interact with the show and its characters:


- “Autotopsy” uses state of the art technology to deconstruct a majorcollision, first experiencing the aftermath of the accident as adjusterJimmy Burn (the lead character in the series, played by Luke Kirby) arriveson the scene and examines the site. An in-depth look at the crash soonfollows as Jimmy navigates through the collision providing feedback onthe repercussions from an insurance adjuster’s point of view. Chillingsound effects are also used for added excitement.


- “Protected Detective: Branch Investigation” allows viewers to becomeinvolved in an interrogation of Protected employees suspected ofinsurance fraud and determine the perpetrator through an on-line vote.The suspect with the greatest number of votes will be fired at the end ofthe virtual experience. A leader board reflects the standings. In addition,users are empowered to alter the course of the investigation by makingselections and altering the line of was developed by Toronto-based interactive studio Jam3for Whizbang Films, with the financial participation of the Bell Broadcast and NewMedia Fund and the Canadian Television Fund. representsWhizbang’s third interactive website to support its film and television products,preceded by and


Crash and Burn airs Wednesdays at 9pm ET/PT on Showcase, beginning today.


About Whizbang Films


Whizbang Films is a dynamic producer and distributor of high-quality, award-winningdramatic TV series, feature films, and made-for-television movies. Headed by PaulGross and Frank Siracusa, Whizbang released the World War I feature filmPasschendaele in 2008 which received five Genie Awards including the Golden ReelAward for highest box office for a Canadian Film.




About Jam3:Jam3 is an award-winning Interactive Studio founded by Mark McQuillan, PabloVio and Adrian Belina. At Jam3, everyone is the utmost fan of all things newmedia, which makes their work their passion. Jam3's focus is delivering incredibleinteractive work by combining specialist interactive directors, motionographersand sound designers with Jam3’s elite team of developers and designers. Jam3has produced work for the CBC, CityTv, Teletoon and the Cartoon Network.Recent works include the award winning interactive companion to the NFBdocumentary Waterlife, which won Best of Show at the 2009 Digital MarketingAwards ( and The King Tut Experience for the Art Gallery of Ontario ( Visit:




For further information, please contact: 

Adrienne Kakoullis, 

Holmes Creative Communications.

Ph: 416-628-5610